Categories: Tourism

CEO Ljubljana Tourism re-elected as City Destination Alliance president


Petra Stusek is the CEO at Ljubljana Tourism and was just re-elected as President Of The Board at City Destinations Alliance City DNA.

The City Destination Alliance is a knowledge-sharing network for cities and urban regions working to unfold the potential of the visitor economy. The City Destination Alliance’s vision is for all European cities to flourish as great places to live, work, meet, and explore.

The City Alliance will participate in the policy discussion at the upcoming IMEX Frankfurt. eTN Readers can register complimentary.

Petra said in her Linkedin post:

As a community of professionals, our promise to each other is always to be curious and forward-thinking, share our inspiration, and never stop learning.

T am excited and proud to announce that on Friday, I was re-elected as the President of the Board of the City Destinations Alliance CityDNA, formerly known as the ECM. I cannot express how much of an honor it is to serve in this role once again.
I want to thank everyone who supported me; your trust and confidence mean the world.

Additionally, we have a fantastic Board of 12 members from all over Europe onboard, and together, we are working towards a common goal of making our cities great places to live, work, meet, and explore.

It is amazing to be part of a forward-thinking community that never stops learning.

Thank you and my sincere gratitude to former Board members. The work that these individuals have done is nothing short of incredible – their inputs were always professional, right on the spot, and their commitment to the cause was priceless.

For those who are not familiar with CityDNA, it is an alliance of Tourist Boards, Convention Bureaux, and City Marketing Organisations in Europe.

But CityDNA is much more than just a network of professionals. We are a community, even a family of individuals who are committed to working towards a common goal: creating sustainable, inclusive, responsible tourism economies that benefit people, the planet, and prosperity. Our work is all about developing the DNA of our cities – sharing knowledge, advocating for change, and learning from each other.

Our vision for the future is to see all urban destinations in Europe flourish as great places to live, work, meet, and explore. And as a community of DMO professionals, we promise to each other to always be curious and forward-thinking, share our inspiration, and never stop learning.

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