Montenegro is officially the most beautiful Country in Europe

The most beautiful country in the world is Montenegro, according to WTN Board member Dr. Aleksandra Gardasevic Slavuljica.

Dr. Aleksandra Gardasevic Slavuljica is the General Director of Tourism Developing Policies in the Government of Montenegro, a World Tourism Hero, and a World Tourism Network board member.

As a tourism director for the new government of the Republic of Montenegro, she declared Montenegro the most beautiful Country in Europe.

The Tourism and Society Think Tank wanted to know more about Aleksandra’s position. The Think Tank comprises professional experts in different areas of tourism and society, regardless of the corporate and institutional positions they represent.

The Tourism Society Think Tank just interviewed Aleksandra.

Ms. Aleksandra Gardasevic Slavuljica holds a Doctoral degree in Marketing, Corporate Communications, and HR. She is an expert in the tourism and travel industry with a strong background in Economics.

She graduated in Economics and Business Management at the University of Montenegro. Further, she studied at the University of Montenegro in cooperation with Eastern Washington University, Washington DC, USA, gaining a Master’s Degree. As a final, she completed a Doctorate in Belgrade, Serbia.

She became a worldwide known expert in the recovery of tourism and aviation during Covid-19. She was even awarded by WTN as a ”Tourism Hero” for her achievements during that demanding time.

As a tourism consultant, she is specialized in corporate communication, sales, marketing, and HR. Her significant experience in strategic management is an excellent asset to each destination and company she worked for.

She has been focusing on connecting Montenegro to the world.

When asked to comment on an achievement that she is the proudest of, she says that being a mom of two great guys – one who is a pilot, flying for Bamboo Airways in Vietnam and the other, a student of the most prestigious University in Switzerland (University of Saint Gallen), both being so warm-hearted persons, makes her super happy and proud.

“My two sons are my strength, power, and the whole world, together with my great husband, parents, and brother. My family is my fortress that I selfishly guard and cherish.”

Dr. Aleksandra Gardasevic Slavuljica is the General Director of Tourism Developing Policies in the Government of Montenegro

Gardasevic explains her activities and line of work for the travel and tourism industry in Montenegro.

The scope of our activities is very broad. Just name it; I am sure we have it on our activity list. 

One of them is the creation of a responsible and attractive business environment. In particular, the Directorate, which I am the head of, deals with all major tourism-related, both from the strategic and operational aspects.

So, I would like to point out that we are creating a strategic framework and have “hands-on” everyday operational activities.

Talking about the last two years, since I’ve been the Director of the Directorate for Tourism developing policies, we have adopted numerous strategic documents. The most important umbrella document is the “National Tourism Development Strategy of Montenegro 2022-2025. with the Action Plan”.

This document is a road map of a sustainable development tourism path. The complete development process of tourism is defined in the Strategy. Goals and an action plan are defined with instructions on achieving them. 

The UNWTO has officially complimented us for creating such as practical, useful, and action-oriented document

I am so proud of it, as I was the project manager. In addition to the Strategy, we have adopted many programs and are preparing more. Our primary and applicable programs are those for  Rural Tourism, Health, Sports, LGBTQ, and Cultural tourism.

Whatever we do, we do it to create a sustainable environment in which the local population is satisfied and ready to provide services to tourists at the highest level.

Also, positioning our destination on a global tourism stage is one of our goals because Montenegro is still a new and untouched jewel of Europe.

I feel like a cosmopolitan, but I will not exaggerate if I say that Montenegro is the most beautiful country in the world.

I feel like a cosmopolitan, but I will not exaggerate if I say that Montenegro is the most beautiful country in the world.

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