In a Sandals Institute of Romance survey, 2023 is the year couples are optimistic about relationships and will make time for their partners.
The institute is Sandals Resorts’ trend-house responsible for analyzing and spotting the latest global news in modern love, relationships, and intimacy. Surveying more than 1,000 adults across the United States in partnership with Wakefield Research, the data points to major trends, expectations, and other factors impacting relationships, passion, and connection in the year ahead.
The trend report revealed that romantic experiences remain a top priority despite an uncertain economic outlook and the hard reality of inflation. People expect to be far busier in 2023 than they were in 2022, and they’re making difficult choices about how much they spend, prioritizing immediate needs over frivolous ones. And yet, when it comes to spending their ever-shrinking dollars on romance, a majority say they don’t plan to forfeit gifts, getaways, and activities that strengthen connections and fuel intimacy.
For starters, couples are cozying up to a new year with optimism, with 89% saying their relationship will get better or stay the same in 2023. According to the survey, 4 out of 5 Americans 18 and older (80%) plan to make more time for romance, and nearly 3 in 5 (58%) say rising costs won’t derail their plans for a romantic vacation, as most Americans intend to find the time as well as the funds.
For many, what is considered romantic has evolved and changed over time.
81% percent are saying that they find romance has changed in the last decade. As for what’s romantic in today’s modern world, two-thirds (67%) say a getaway for two would be a particularly romantic gift and the top choice for partners in 2023.
The survey went on to reveal that more than gifts, sharing experiences is proving to be the ultimate love language. Watching the sunset (55%), trying new restaurants and shops (52%), and adventurous outings (51%) also top the list of what’s most romantic.
“The definition of romance varies from couple to couple, but there’s a common thread to a thriving relationship and that is to be intentional about making the time for connection.”
Marsha-Ann Donaldson-Brown, Sandals Resorts’ Director of Weddings & Romance, added, “The findings from our latest love study are invigorating and compelling, as Americans confirm their commitment to nurturing their relationships in the coming year – which is why we’re celebrating 2023 as the ‘Year of We.’ Getting away from daily life, free from distractions and stresses, inspires people to focus on what matters most, with the majority of couples agreeing they feel closest to each other while on vacation – and moreover, how this time away energizes the relationship beyond the trip.”
The Sandals State of Romance in 2023 survey went on to reveal much about the romantic pulse of America this year. See the full report here, with findings including:
Surveying past guests as well as global travelers in committed relationships, the Sandals Institute of Romance’s data is designed to drive the development of integrated on-resort programming, innovative partnerships geared towards enhancing the guest experience, and expert relationship guidance for couples before, during and after their Luxury Included® vacation.
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