Finnair launches NDC content to Sabre-connected agents

Sabre Corporation, a leading software and technology company powering the global travel industry, and Finnair, the flag carrier of Finland, have announced that Finnair’s New Distribution Capability (NDC) content is now available through Sabre’s global distribution system (GDS). The two companies have also concluded a renewed long-term distribution agreement that covers both NDC and traditional content.

Starting March 2023, Finnair is rolling out its NDC content globally in multiple waves, with the first wave including 34 countries. Sabre-connected agencies and developer partners can now shop, book and service Finnair’s NDC content by using the Sabre Offer and Order APIs, Sabre Red 360 and GetThere.

“As travel recovers, travel companies’ interest in realizing a future state that is more personalized, scalable, and flexible has grown,” said Kathy Morgan, vice president of channel delivery, Sabre Travel Solutions. “Sabre is committed to creating a new marketplace for personalized travel based upon offer and order-based retailing. The launch of Finnair’s NDC content reflects our commitment to helping ensure our customers have access to leading content their travelers want, with the operational efficiency that their businesses need.”

Finnair is the first European airline to distribute its NDC content through the Sabre marketplace. To date, thousands of agencies are shopping, booking and servicing NDC content through the Sabre GDS in more than 130 countries.

“2023 is set to be a key year for our NDC scaling, and we are excited to take this next step in our NDC journey, improving our customers’ booking experience and bringing about meaningful change in the travel sector,” said Jenni Suomela, vice president of global sales & channel management, Finnair. “Through Sabre’s Beyond NDC program, we can provide NDC content consistently and efficiently to travel sellers. We are excited about the opportunities NDC enables to better meet our customers’ needs going forward.”