Ritch said these new positions would help cement TFE’s hospitality networks in Europe, Australia, New Zealand and Asia (through TFE’s joint venture partnership with Far East Hospitality).
Brisbane-based Amanda Hoolihan, in the newly created Global Revenue Officer role, will work to enhance TFE’s revenue management practices and drive innovation, and ultimately results, for the group.
Ritch said that during Amanda’s 13-year tenure with TFE, her strategic thinking and proactive, goal-driven approach played an instrumental role in changing revenue management.
Proving the power that brand plays in creating value for TFE Hotels, Katia Giurtalis has been tasked with driving a brand-centric cultural shift. As Global Marketing Officer, Katia will be responsible for steering the global growth of TFE’s brands, and ensuring guest experiences are enhanced through digital technology.
With a background in digital marketing and global eCommerce, Sydney-based Katia has spent the last seven years at TFE Hotels most recently leading the brand and digital transformation of the organisation; and ensuring the TFE story resonates with the traveling public before, during and after a TFE guest experience.
Like her fellow Global Officers in their respective disciplines, Shahnaz Bakhshay has played a prominent role in the success of TFE’s sales function over the past 19 years, having led the sales division in ANZ since 2016.
Shahnaz believes that, as TFE Hotels continues to expand globally, it is important that organisational outcomes align across geographies. As Global Sales Officer, she will be focused on developing and implementing global (and local) sales strategies and driving cross pollination of client coverage.