ANA HOLDINGS, INC. and IHG Hotels & Resorts have signed a comprehensive agreement.
The two companies began a strategic alliance in hotel business operations in 2006, developing Japan’s first dual-branded hotel by combining the know-how cultivated by the ANA Group and the global brand of IHG Hotels & Resorts. As part of the alliance, a wide range of services are available for ANA Mileage Club members staying at IHG hotels, including special offers on accommodation and restaurants and welcome drink services based on member status.
As demand for flights and hotels are showing signs of recovery, ANA Group and IHG will strengthen collaboration in various fields with a focus on sales and marketing through a new comprehensive agreement that utilizes the ANA Group’s airline network and IHG’s hotel network. The new programs launching will help raise awareness of the ANA Group’s airline network and the properties of IHG Hotels & Resorts in and out of Japan among not only the members of the loyalty programs, but also non-members, all while enhancing the value of the customer experience.
Both companies will implement joint campaigns throughout the year, including IHG Hotels & Resorts advertisements on ANA flights and at major domestic airports, and offer benefits and promotions for ANA Mileage Club members on the IHG website and mobile app. In addition, to commemorate the agreement, the companies will launch the “IHG ANA Hotels X ANA WOW! Experience Campaign” where customers and guests can win ANA miles or hotel accommodation vouchers.
In addition to stimulating demand for domestic and international travel through collaboration between the two companies, ANA Group and IHG will go beyond the boundaries of the airline and hotel industries to promote initiatives for sustainable regional development as well as next-generation talent development in the hospitality sector.