Virgin Australia Implements Sabre’s Revenue Optimizer

Sabre Corporation, a leading software and technology provider that powers the global travel industry, today announced the successful implementation of its Revenue Optimizer and Dynamic Availability solutions at Virgin Australia.

The airline is now using Sabre’s advanced technology tools to help it to quickly sense and respond to evolving market conditions with real-time data insights.

As travel recovery continues in Australia, Virgin Australia has added Sabre Revenue Management and Pricing capabilities to its technology arsenal, including:

• Dynamic Availability to help Virgin Australia quickly respond to changing market dynamics with recommendations for pricing and inventory availability based on real-time marketplace data.

• Revenue Optimizer to help Virgin Australia improve forecast accuracy and optimise demand-based pricing, with a real-time view of performance and network partner data.

“We’re operating in a very different world today than the landscape of just a few years ago,” said Dave Emerson, Chief Commercial Officer, Virgin Australia. “So, it was important to us to adopt a new approach to demand forecasting and inventory management. Using these tools enables us to intuitively analyse and respond to evolving market conditions.”

Virgin Australia carries millions of passengers each year to dozens of domestic and international destinations, including New Zealand, Indonesia and Fiji, and is using Sabre technology to help it optimise decision making while making its fares and offers available to travellers globally.

“We’re thrilled to have successfully implemented these solutions for Virgin Australia, so that they can move further into 2023 with advanced decision-making capabilities,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “These tools enable Virgin Australia to make a sea-change towards enhanced airline retailing.”