The number of international buyers and media attending U.S. Travel’s IPW in San Antonio (May 20-24) has returned to pre-pandemic levels—with several notable markets surpassing 2019 counts—a prime opportunity to boost the critically important U.S. inbound travel market.
Canada and Mexico buyer registrations are presently 34% above 2019 levels, while Brazil and South America overall are 33% and 19% above 2019 levels, respectively. Australia is trending 17% above 2019 levels.
Registrations from Asian markets are also showing strength. While these have been slower to reopen to travel and tourism, already there are nearly 200 confirmed Asian delegates attending IPW this year, including Chinese buyers—an 80% increase over last year.
More than 500 domestic and international media are registered to attend. U.S. exhibitors may still add up to four partners per booth to meet this year’s strong demand.
U.S. Travel’s IPW show format creates a number of opportunities for delegates to participate in educational seminars and networking events, exclusive to IPW. The educational series, IPW Focus, boasts a robust schedule of thought-provoking topics from technology and innovation to research and insights, presented by thought leaders and innovators from around the industry and beyond.