SOTC Travel inaugurated its new retail store in Dadar. The outlet was inaugurated by Mr. Dhananjay Mahadik, Member of Parliament – Rajya Sabha, Mr. Ashish Shelar, Member of Legislative Assembly, Ms. Arundati Mahadik, Chairman – Baghirati Mahila Organization, Mr. Prasad Lad and Mr. Shrikant Bhartiya, Member of Legislative Council – Vidhan Parishad, Mr. Ashok Jadhav, Ex MLA, Mr. Vishal Suri, Managing Director, SOTC Travel Limited and Mr. Daniel D’Souza, President & Country Head – Holidays, SOTC Travel Limited. With this, SOTC’s network strength increases to nine stores in Mumbai (3 retail and 6 franchise) reiterating the Company’s strategic focus to expand its footprint in the city.
Having a strategic focus to tap into Mumbai’s high potential market and expand the company’s footprint, the Company’s new outlet is centrally located at Shivaji Park. The new outlet will serve as a hub for nearby areas of Mahim and Prabhadevi as well, offering the company a range of valuable segments like Gen Z/new age travellers, millennials, families, couples and business owners.
SOTC Travel’s customer insights from Mumbai and Maharashtra indicate brisk demand of over 30% v/s pre-pandemic with customers displaying growing interest for experiential holidays, spiritual getaways, group escorted holidays, domestic cruises, safaris and biking trips. To cater to the preferences of travellers from the region, SOTC Travel has expanded its portfolio of customized holidays and introduced a special array of luxury and premium holidays, this is in addition to the Company’s highly popular group escorted tours – international and domestic. Customers are also displaying growing interest for eclectic stays, experiential holidays, adventure holidays, domestic cruises, safaris and biking trips.
To boost demand, SOTC Travel has also introduced offers like Early Bird discounts, complimentary cruise experience on Greece Holidays and cashback offers.
