New Distribution Capability (NDC) marks a paradigm-shifting approach in airline retailing, access to fares
The global business travel industry continues working its way toward a forecasted $1.158 trillion in travel spending in 2023 – but economics only tell part of the story. Even as the industry gains momentum, new developments and approaches are anticipated to shape the path ahead.
For the travel industry, New Distribution Capability (NDC) marks a paradigm-shifting approach in airline retailing, access to fares, and what it means for travel buyers and the business travel landscape at large. Rebuilding the travel and hospitality industry workforce and fostering the next generation of industry professionals is also underway. And at a time when so much has changed, so has the state of the business traveler’s experience, especially when faced with disruption.
These three key drivers are explored in the Q2 2023 Business Travel Outlook Poll released today. Industry analysts surveyed over 800 business travel buyers, suppliers, and industry professionals around the world, marking the 31st poll in its long-running series.
Business travel is constantly evolving, and the latest poll highlights the top-of-mind developments and issues for the business travel industry and business travelers alike. Implementing new retailing models, rebuilding the workforce, and elevating the employee travel experience are some of the key drivers that are shaping the collective future of business travel.
Here are some of the key takeaways from this latest poll:
The Evolution of Airline Retailing
The industry weighs in on recent airline efforts to expedite NDC
Is NDC implementation moving too fast?
A view of the early days of NDC’s implementation
One-third of intermediary stakeholders cite NDC implementation challenges
• Among intermediary stakeholders, including TMCs, online booking tools (OBTs), global distribution systems (GDSs), one-third (36%) say they have experienced at least “some” or “many challenges” in distributing NDC content to their corporate clients.
More engagement is needed among NDC stakeholders
Rebuilding the Business Travel Workforce
Challenges in staffing cited by over half of industry respondents
Top barriers to building a sustainable industry workforce
• When asked to rank five of the biggest barriers facing the global business travel industry in achieving a robust, diverse, and sustainable workforce, the top selections are unattractive salary and benefits (69%); lack of qualified candidates (50%); hiring and training new professionals from outside the industry (46%); unappealing job requirements (46%); and lack of investment in retaining and talent and professional development (46%).
The Current State for Business Travelers and the Industry
Concerns and realities of the business traveler experience
Methodology: A total of 803 responses were received from across North America, Europe, Latin America, and Asia-Pacific for the poll which was fielded April 10-21, 2023.
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