Radisson Hotel Group is on the way to compete with larger groups, including Marriott in top markets across Australia, Asia and the Pacific.
The Radisson Hotel Group and La Vie Hotels & Resorts have strengthened their partnership by signing a Master Collaboration Agreement to add over 30 hotels to the Group’s portfolio over the next ten years.
Alongside the Master Collaboration Agreement with La Vie, the Group will also further enhance its operating model in Australasia for new franchised hotels with the launch of a centralized franchising services model.
The two hospitality companies have penned a Master Collaboration Agreement that will see Radisson Hotel Group become La Vie’s Hotels & Resort’s preferred partner, enabling La Vie to develop, manage and operate properties under five Radisson hotel brands:
Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson.
La Vie Hotels & Resorts is an owner-centric hospitality management company and is a La Vie Hospitality Group subsidiary.
La Vie operates in Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji, and Vanuatu.
The signing of this agreement will support Radisson Hotel Group’s strategy to grow exponentially in Asia Pacific over the next decade.
SOURCE Radisson Hotel Group
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