African Union and African Tourism Board to sign MOU

The African Union and The African Tourism Board will sign a Memorandum of Understanding on Tuesday, May 30 opening a new chapter for tourism in Africa.

This new chapter for Tourism Cooperation in Africa is also a new chapter for the African Tourism Board, the African Union, and the African Continent.

The proud Chairman of the African Tourism Board, Cuthbert Ncube, is traveling to Addis Ababa to sign this historic Memorandum of Understanding between the two organizations at the African Union Headquarters.

This will happen on Tuesday, May 30, 2023, at 3.00 pm.

The African Union (AU) comprises the 55 member states that comprise the African Continent’s countries. It was officially launched in 2002 as a successor to the Organisation of African Unity.

The African Tourism Board started with a vision for marketing Africa by its founder Juergen Steinmetz. It emerged by developing a global organization under its leader, Chairman Cuthbert Ncube, and a team of dedicated members.

A team of prominent tourism personalities, such as the former UNWTO Secretary General Dr. Taleb Rifai, the former minister of Tourism from Seychelles, Alain St. Ange, the Hon Memunatu Pratt, Minister of Tourism for Sierra Leone, or the Hon. Minister of Tourism for the Kingdom of Eswatini Hon. Moses Vilakati, Walter Mzembi, former Minister of Tourism for Zimbabwe are only some of the many leaders sharing and forming this vision for tourism in Africa.

Discussed first in 2017 and launched in Cape Town, South Africa, during the World Travel Market in 2018, the organization is now based in the Kingdom of Eswatini with members across the continent.

The African Union is the pulse of African cooperation on all levels.

Juergen Steinmetz, founding Chair of the African Tourism Board, issued a letter congratulating ATB Chair Cuthbert Ncube.

Dear Cuthbert,

as the founding Chair and Executive Board Member of the African Tourism Board, I would like to relay my heartfelt congratulations on beginning the next big chapter for ATB.

The signing of a Memorandum of Understanding between the African Tourism Board and the African Union.
As always, count on my full support and the full support of the World Tourism Network.

Juergen Steinmetz
Chairman World Tourism Network

ATB Chairman Ncube responded:

Chief, this has come as the result of our commitment towards the cause of the Tourism sector. Thank you for your Resilience and hard work, and thank all our Members who have rallied behind us.

It is a milestone for all of us. Hard work is paying off and to all our Members, we celebrate you.

Cuthbert Ncube
Chairman African Tourism Board