Hawaii Hotels Bring in More Revenue

Despite a lower occupancy in May 2023 vs. May 2022, Hawaii hotel revenue was slightly higher per available room (RevPAR).

Average daily rate (ADR) was higher than last year. When compared to pre-pandemic May 2019, statewide ADR and RevPAR were higher in May 2023 but occupancy was lower.

According to the Hawaii Hotel Performance Report published by the Hawaii Tourism Authority (HTA), statewide RevPAR in May 2023 was $253 (+0.3%%), with ADR at $347 (+1.5%) and occupancy of 72.8 percent (-0.9 percentage points) compared to May 2022 (Figure 1). Compared with May 2019, RevPAR was 25.2 percent higher, driven by higher ADR (+35.9%) which offset lower occupancy (-6.2 percentage points) (Figure 3).

The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For May 2023, the survey included 152 properties representing 46,042 rooms, or 82.2 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.

Statewide Hawaii hotel room revenues totaled $438.9 million (-0.1% vs. 2022, +29.7% vs. 2019) in May 2023.

Room demand was 1.3 million room nights (-1.6% vs. 2022, -4.6% vs. 2019) and room supply was 1.7 million room nights (-0.3% vs. 2022, +3.6% vs. 2019) (Figure 2).

Luxury Class properties earned RevPAR of $436 (-5.8% vs. 2022, +20.8% vs. 2019), with ADR at $746 (-1.8% vs. 2022, +53.2% vs. 2019) and occupancy of 58.5 percent (-2.5 percentage points vs. 2022, -15.7 percentage points vs. 2019). Midscale & Economy Class properties earned RevPAR of $173 (+3.9% vs. 2022, +32.1% vs. 2019) with ADR at $229 (+3.0% vs. 2022, +42.9% vs. 2019) and occupancy of 75.5 percent (+0.6 percentage points vs. 2022, -6.2 percentage points vs. 2019).

Maui County hotels led the counties in May 2023 and achieved RevPAR of $341 (-7.7% vs. 2022, +29.7% vs. 2019), with ADR at $539 (-1.8% vs. 2022, +56.1% vs. 2019) and occupancy of 63.3 percent (-4.1 percentage points vs. 2022, -12.9 percentage points vs. 2019). Maui’s luxury resort region of Wailea had RevPAR of $469 (-8.6% vs. 2022, +6.6% vs. 2019), with ADR at $788 (-5.5% vs. 2022, +55.5% vs. 2019) and occupancy of 59.5 percent (-2.0 percentage points vs. 2022, -27.3 percentage points vs. 2019). The Lahaina/Kaanapali/Kapalua region had RevPAR of $321 (-6.1% vs. 2022, +45.3% vs. 2019), ADR at $491 (+0.7% vs. 2022, +67.6% vs. 2019) and occupancy of 65.4 percent (-4.8 percentage points vs. 2022, -10.0 percentage points vs. 2019).

Kauai hotels earned RevPAR of $295 (+1.7% vs. 2022, +60.3% vs. 2019), with ADR at $397 (+8.2% vs. 2022, +53.8% vs. 2019) and occupancy of 74.2 percent (-4.8 percentage points vs. 2022, +3.0 percentage points vs. 2019).

Hotels on the island of Hawaii reported RevPAR at $247 (-12.3% vs. 2022, +47.2% vs. 2019), with ADR at $370 (-3.1% vs. 2022, +57.8% vs. 2019), and occupancy of 66.9 percent (-7.0 percentage points vs. 2022, -4.8 percentage points vs. 2019). Kohala Coast hotels earned RevPAR of $354 (-11.8% vs. 2022, +50.5% vs. 2019), with ADR at $505 (-10.8% vs. 2022, +52.8% vs. 2019), and occupancy of 70.2 percent (-0.8 percentage points vs. 2022, -1.1 percentage points vs. 2019).

Oahu hotels reported RevPAR of $207 (+11.2% vs. 2022, +11.3% vs. 2019) in May, ADR at $264 (+7.5% vs. 2022, +17.9% vs. 2019) and occupancy of 78.3 percent (+2.5 percentage points vs. 2022, -4.7 percentage points vs. 2019). Waikīkī hotels earned RevPAR of $198 (+11.2% vs. 2022, +7.0% vs. 2019), with ADR at $252 (+7.9% vs. 2022, +14.0% vs. 2019) and occupancy of 78.3 percent (+2.3 percentage points vs. 2022, -5.2 percentage points vs. 2019).