Southwest Airlines Continues Major Executive Restructuring

Southwest Airlines Co. announced today 10 major executive changes as part of its ongoing organizational restructuring.

Leah Koontz will move from Senior Vice President Controller to an Executive Advisor role, effective August 16.

Ryan Martinez has been promoted from Vice President Investor Relations to Senior Vice President Controller, overseeing Accounting and Financial Reporting, SOX, Tax, and Controller Operations.

Julia Landrum will move from Vice President Financial Planning & Analysis (FP&A) to Vice President Investor Relations.

Michael Cole was promoted from Managing Director Capacity Planning to Vice President Financial Planning & Analysis, effective June 1.

Marketing & Customer Experience Organization

Effective March 1, Southwest’s Marketing and Customer Experience & Engagement organization transitioned to five departments under Senior Vice President Marketing & Customer Experience Tony Roach.

The functions under Roach’s leadership include Marketing; Customer Experience & Digital (CXD); Customer Engagement; Travel Products; and Department Planning, Operations, & Delivery. His oversight includes digital experience, go to market efforts, and the airline’s loyalty program, Rapid Rewards®, as well as ancillary products.

Bill Tierney’s role changed from Vice President Marketing & Digital Experience to Vice President Customer Experience & Digital (CXD), effective March 1.

Jonathan Clarkson’s role changed from Vice President Marketing & Loyalty Products to Vice President Marketing, effective March 1.

Jennifer Bridie was promoted from Managing Director Marketing Strategy to Vice President, Marketing Communications and Strategy, reporting to Jonathan Clarkson, effective May 16.

Inflight Operations

Sonya Lacore, Vice President Inflight Operations, will move to an Executive Advisor role effective June 16.

Steve Murtoff, was promoted from Managing Director Inflight Safety Service & Base Ops to Vice President Inflight Operations, effective June 16.

Technology Organization

Carrie Mills was promoted from Managing Director, Cybersecurity to Vice President of Cybersecurity, effective March 16 at Southwest.