GNTB wants to raise awareness of what Germany and in particular Berlin, has to offer city, nature and culture enthusiasts living in the GCC countries.
- Germany will benefit from pent-up demand from high-spending GCC nationals once travel restrictions have been lifted
- Germany and Berlin in particular are popular destinations for GCC residents due to unique culture, craftmanship, nature and culinary experiences
- Having vaccinated over 70% of the country’s population, the UAE, plus Saudi Arabia top the list of target inbound nations
TheGerman National Tourist Board (GNTB) is participating at Arabian Travel Market (ATM) this week, which is taking place at the Dubai World Trade Centre (DWTC), the first international travel trade event to take place in-person since the outbreak.
The GNTB wanted to raise awareness of what Germany and in particular Berlin, has to offer city, nature and culture enthusiasts living in the GCC countries, by showcasing the exciting facets and flair of Germany such as customs, crafts, local food and drink, culture and architecture, and the varied countryside and nature on the doorstep of many German cities.
The German capital Berlin is also looking forward to welcoming visitors from across the GCC to discover a reinvented city that has something new to discover on every corner, space for free spirits and a fascinating mix of heritage and innovation.
Despite a difficult 12-months, this year has realized many landmark projects in the city, such as the opening of the reconstructed city palace, the prestigious Humboldt Forum, and the reopening of Berlin’s leading art addresses, the Neue Nationalgalerie at the Kulturforum, underlining the intriguing nature of this ever-changing city.
The U5 metro line also has a new section connecting Berlin’s many cultural attractions, and the new international Berlin airport (BER) is also now open, a positive signal for improved global connections at a difficult time for the tourism and congress industry.
Under the Berlin Health Excellence Initiative, launched by visitBerlin in early 2020, the city will also open its doors to medical tourists from the Middle East who visit Berlin in search of ‘Made in Berlin’ medical expertise and cutting-edge medical services that the city is renowned for.
With a recent YouGov survey revealing that nearly half of United Arab Emirates (UAE) and Saudi Arabia residents are planning to make an international trip in 2021, the GNTB is eager to increase the GCC’s share of the 89.9 million overnight stays by foreign visitors it welcomed in 2019.
