Mohey brand has launched the idea of reinforcing the new age bridal swag. The brand has appointed Shershaah actress, Kiara Advani as their brand ambassador for their campaign #DulhanWaliFeeeling.
Kiara Advani looks ravishing as a bride in her new ad for Mohey
As soon as the actress shared the video on Instagram, netizens poured their love in comments section along with speculating Kiara’s wedding. A user commented, “I thought for a second, u r married and happened like a secret Wedding type”, while other wrote, “Seeing a few seconds of the beginning of the video, how many people felt that this is really a video of Kiara and Sidhart’s wedding?”. Many fans also commented on her beauty and looks.
In the new advertisement, the actress looks all elegant and happy as she is donned in beautiful lehenga on her wedding day. Kiara is seen replacing all the gifts she received from her wedding with her most prized possessions. She gets her first doll, her racket that helped her win against her father, her old notebooks, and everything that holds more meaning and memories to her new home. While leaving in the car during her bidaai, her mother asks her why she is taking old items to her new house, to which Kiara replied “naye ghar ko apna ghar banaane”. The advertisement is a true representation on what emotions a bride experiences on her special day and how her old possessions hold a special place in her heart.
Speaking of her association with the brand, Kiara Advani said, “I am so excited to be associated with Mohey, a brand that not only celebrates weddings but also, their brides and their individuality. Personally, I love weddings! I can feel the joy every wedding brings in the hearts of new brides, their families. It’s important that the brides feel comfortable in their own skin and are their true self on their big day. This campaign beautifully encapsulates the #DulhanWaliFeeling and we hope it strongly connects with all the new brides.”
Commenting on the new brand ambassador, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said, “Kiara, whilst deeply rooted with her tradition, is also the new age Indian woman that brings out our powerful messaging in the most confident manner. Mohey has been conceptualized for the confident and bold Indian brides who live life to the fullest and we believe the essence of our #DulhanWaliFeeling has been beautifully portrayed by Kiara.”
The campaign conceptualized and executed by Shreyansh Innovations, the Founder, Director of the agency Mr. Shreyansh Baid, said, “In keeping with the spirit of Mohey, we have yet again celebrated the views of a modern bride. Kiara Advani delivers a message of freedom and choice in a very simple way where she chooses to carry some unexpected things with her as she leaves for her marital home. But these seemingly meaningless things are what hold priceless memories for her. This film shows a modern Mohey bride who decides to carry the love and comfort of her maternal home in her new house.”
Meanwhile, on the professional front Kiara was recently seen in Govinda Naam Mera opposite Vicky Kaushal & Bhumi Pednekar. Kiara will be next seen in Satyaprem ki Katha alongside Kartik Aaryan and RC15 with Ram Charan.
Also Read: Kiara Advani turns up the head as she poses for a new ad in a stunning red cut-out dress
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