For the first time in the organization’s history, Barbados will be the backdrop for one of the most influential trade association gatherings.
Barbados has been selected by the Caribbean Hotel and Tourism Association (CHTA), the Caribbean’s leading association representing the interests of national hotel and tourism associations, to be the host island for this year’s Caribbean Travel Marketplace happening May 9-11, 2023, at the Lloyd Erskine Sandiford Centre in Bridgetown, Barbados.
The Caribbean Travel Marketplace is CHTA’s largest annual event bringing together those who buy and sell the region’s tourism products and services. This will shine a spotlight on Barbados and its alabaster beaches, luxe accommodations, culinary offerings, and attractions.
The event will also have a significant economic impact on the island.
The second annual Caribbean Travel Forum & Awards will be one of the many highlights and will take place ahead of the official opening of the Caribbean Travel Marketplace. The forum, which focuses on key elements of tourism, includes the opportunity for buyers and sellers to conduct business on the final 2 days of the tradeshow.
Following a tumultuous time in the travel industry’s history, Barbados finds itself in the midst of an exciting renaissance. CHTA selecting Barbados for its 41st annual Caribbean Travel Marketplace will have a positive impact on the Caribbean’s travel industry and on the Bajan people as well.
About Barbados Tourism
The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist, and facilitate the efficient development of tourism, to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados, to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination, and to carry out market intelligence in order to inform the needs of the tourism industry.
BTMI’s vision sees Barbados elevated to the top of its capacity as a globally competitive, warm weather destination with tourism sustainably enhancing the quality of life of visitors and Barbadians together.
Its mission is to develop and apply exceptional marketing capabilities in the process of telling the authentic brand story of Destination Barbados. It further calls for galvanization of all partners to elevate Barbados’ tourism to new heights while doing so in a fiscally prudent and sustainable manner.