Promoted across Nickelodeon’s European network, the Nickelodeon Treasure Hunt will offer a series of brand-new activities for 2023.
Paramount Global announced the third edition of the Nickelodeon experiential tourism franchise, Nickelodeon Treasure Hunt Malta, to take place in Valletta on May 27 – 28, 2023.
The Hunt is designed to drive discovery of Valletta for kids and families through the power of Nickelodeon’s globally loved characters: SpongeBob SquarePants, PAW Patrol, Transformers and Baby Shark. A Nickelodeon Treasure Hunt map will act as a guide for kids to experience a series of character-themed zones across multiple locations in the heart of Valletta, creating memories and collecting mementos along the way.
Activities in Valletta will include a Transformers Zone on Republic Street starring a life-size BumbleBee Transformer, a Nickelodeon Dance Party at Pjazza Teatru Rjal featuring some of Nickelodeon’s biggest animated stars, a PAW Patrol Zone in Jean De Valette Square including Malta’s real-life first responders from the Police and Fire Departments, and a SpongeBob SquarePants Zone where families will be able to experience the world’s most famous sea-sponge like never before. Across all the zones, kids and families will be able to enjoy exclusive giveaways, interactive augmented reality photo experiences and character meet and greets. On both Saturday and Sunday, spectacular must-see Nickelodeon Parades will close each day’s activity, starting from Republic Street and finishing in Triton Square.
In addition to the Nickelodeon Treasure Hunt in Valletta, kids and families will be able to discover the whole island through an exclusive Heritage Malta Trail, running around the Treasure Hunt weekend.
There is also discounted tickets and offers for some of Heritage Malta’s most family-friendly attractions – Għar Dalam, Ħaġar Qim and Mnajdra Archaeological Park, National Museum of Natural History, and Saint Paul’s Catacombs the Trail that builds on the Nickelodeon Treasure Hunt weekend and showcasing some of Malta’s must-see attractions for visiting kids and families to discover.
Lee Sears, Executive Vice President and General Manager, International Digital and Ad Sales at Paramount commented, “Bringing our global hit franchises to life for our fans is a key priority for us at Paramount, and Nickelodeon Treasure Hunt is an exciting way to bring our Nickelodeon world to kids and families visiting Malta and help them discover all the opportunities that the island has to offer to them.”
All activities included in the Nickelodeon Treasure Hunt will be free entry, with no registration or tickets required to access.
Nickelodeon Treasure Hunt Malta first launched in 2019, harnessing the global power of the Nickelodeon brand and its universally loved characters to drive tourism to Malta’s family-friendly destination. This Nickelodeon experience builds upon the success of the annual Isle of MTV Malta live music event which helped reposition Malta as a youth travel destination.
About Malta
The sunny islands of Malta, in the middle of the Mediterranean Sea, are home to a most remarkable concentration of intact built heritage, including the highest density of UNESCO World Heritage Sites in any nation-state anywhere. Valletta, built by the proud Knights of St. John, is one of the UNESCO sites and the European Capital of Culture for 2018. Malta’s patrimony in stone ranges from the oldest free-standing stone architecture in the world, to one of the British Empire’s most formidable defensive systems, and includes a rich mix of domestic, religious and military architecture from the ancient, medieval and early modern periods. With superbly sunny weather, attractive beaches, a thriving nightlife and 8,000 years of intriguing history, there is a great deal to see and do.
For more information on Malta, visit www.visitmalta.com.
About Nickelodeon
Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount’s portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry’s most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
