Andrew J Wood examines possible strategies for hoteliers
- Ensure you have everything covered so you’re ready for a successful hotel re-opening
- It is imperative that hotels make their budget work harder for them
- Review your hotel technology solutions to create an agile environment that sets a higher bar of technological excellence moving into the future
As fragments of light appear on the tourism horizon and to get you and your hotel in the best shape possible for when you re-open there are many factors to consider as markets around the world now slowly ease off travel restrictions. Ensure you have everything covered so you’re ready for a successful re-opening.
As you start to prepare for next year’s budgets it is imperative that hotels make their budget work harder for them. With the challenges presented by Covid-19, now more than ever will be the time to review your hotel technology solutions to create an agile environment that sets a higher bar of technological excellence moving into the future.
I have cherry picked and summarized the best advice which may prove a useful check list in our new world. Bereft of so little knowledgeable advice to hoteliers and tourism stakeholders, I hope my 40+ years as a hotelier can sort some of the wheat from the chaff.
In the beginning
•To ease anxiety of both the staff and guests, additional training of front-facing employees is encouraged. With hotels re-opening simultaneously, a focus should be on the uniqueness of the hotel brand and offers, to allow differentiation between hotels emerging from the lockdown. When bringing an establishment back to operational standards, after closure – partial or otherwise – travel partners and their customers need to be sure they are entering a safe and reliable operation that has maintained standards and offers competitive value for money.
•Ensure that all stakeholders – such as banks, operators and suppliers – are aware of, and on-board with, the re-opening plan.
•A safe environment with SOPs (Standard Operating Procedures) and precautions in place are on the top of your trade partners’ lists. Agents may want to inspect your property before placing their clients in your rooms. Yes, they’ll want to see plenty of hand sanitisers, masks, social distancing and controls at the pool. They also need to know your front-line staff have been trained on safe hygiene procedures.