ITB wakes up to the importance of Medical Tourism

For the first time at ITB 2023 in Berlin, national and international experts will be represented in their hall (26c) – Exhibitor numbers from Turkey are especially high – Medical tourism is becoming increasingly important in society.

Germany plays a significant role, but ITB looks beyond it.

At ITB Berlin 2023, from 7 to 9 March, the medical and health tourism sector will be represented in larger numbers than at any previous event. For the first time, numerous medical and health tourism experts from Germany and around the world will be sharing their knowledge in their own hall (26c), which is devoted entirely to this segment.

As concerns exhibitors, Turkey is among the countries strongly represented with specialist clinics, health and spa hotels, associations, and destinations.

M2 Health Travel is the main organizer of this segment. The Dünyagöz Eye Clinic is also exhibiting again at ITB Berlin. In addition to the many Turkish players, numerous international exhibitors are represented in the pavilion again. They include FIT Reisen, the European Historic Thermal Towns Association (EHTTA), The European Spa Association (ESPA), the association of the Health Tourism Industry (HTI), Ensana Health Spa Hotels and Bangkok Hospital

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