Tourism

Villa d’Este Hotels Announces New GM


Villa d’Este Hotels announced Elisa Peroli as the new General Manager of Villa La Massa, Florence. Additionally, Maria Gasparella was named the new Director of Sales and Marketing at Villa d’Este Hotels.

With over 16 years of experience in the industry, Maria Gasparella has taken the helm as Director of Sales and Marketing for Villa d’Este Hotels which comprises four properties, including the iconic Villa d’Este on Lake Como and the beautiful Villa La Massa in Florence on the River Arno. A hands-on and energetic leader, Gasparella’s impressive career began with a master’s degree in hospitality management after a degree in Sciences of Tourism from the University of Insubria in Como. Since then, Gasparella has spent a decade working and living in Italy, the UK, and the United Arab Emirates with Four Seasons Hotels. One of Gasparella’s career highlights was returning to Italy from Abu Dhabi in 2017 as Director of Sales and Marketing of Rosewood Castiglion del Bosco where her role equipped her with the skills necessary to oversee Villa d’Este Hotels’ entire sales and marketing teams, implement strategic planning and launch new products and services whilst maintaining the highest level of guest experience.

Meanwhile, Tuscan treasure, Villa La Massa, has appointed Elisa Peroli as General Manager. Peroli brings with her a wealth of experience in luxury hospitality, gaining strong operational skills working for Four Seasons Hotels across multiple countries including the UK, USA, Qatar, Italy, Greece, and Australia. Peroli has a particularly strong background in food and beverage and events, having previously been the Director of Events at Four Seasons Hotel Firenze and at Four Seasons Astir Palace Hotel Athens. Both luxury properties fueled her passion for entertaining and providing memorable experiences for guests, ensuring she is perfectly positioned to take the helm at Villa La Massa, where expanding the hotel’s culinary and events program will be a key focus as she leads the property into the future.





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